About ATD23; of pristine beaches and a dazzling array of world-class attractions, youll enjoy the sun and fun while you learn. Division I FBS football is the only National Collegiate Athletic Association (NCAA) sport for which the NCAA does not sanction a In this session, we will discuss whats available and how you can increase your enrollments and productivity while keeping your employees happy by eliminating the things they hate doing. Ryan is currently the Vice President of Brand Strategy and Creative Development of The Hershey Company and is the creator, leader and visionary of C-Sweet Studio, Hersheys first in-house agency. FCCA may cancel all or any part of the event for any reason beyond its reasonable control, including but not limited to, natural or public disaster, act of God, acts of terrorism, venue construction, insufficient participation, market fluctuations, government regulation, or similar reasons, such as a pandemic, in which case, and this case only, attendees will have the option to either receive a credit for a future conference date or refund upon written request. We will hear from 3 speakers on the following topics: Driving Better Digital Equity on Your Higher Ed Website (Presented by Monsido powered by CivicPlus). The student engagement CRM grew out of his passion for creating solutions that help admissions teams focus on building relationships with prospective students rather than managing software. As a member of the Armys elite Green Berets, he commanded a Special Forces detachment on multiple deployments around the world and later served as a special assistant to the Commanding General in Iraq. Before serving in this role, Cassandra was the Director of Marketing for RITs College of Science. EDA announced 48 investments from September 5-8, 2022, totaling $54,218,486, which is matched by $18,497,306 in local investments. Montana Making. Jennifer has been with the Stanford Center for Professional Development for 14 years, leading its digital marketing team to generate enrollments for Stanford Online professional and graduate programs. Uniformed Corps Chief UpdatesOpen to Active, Retired Military and USPHS Attendees Only, Uniformed Military Services Branch MeetingsOpen to Active, Retired Military and USPHS Attendees Only, Admission to Reception Dinner is by invitation only, General Session: Legislative Policy Update, Lunch CE Symposia/Non-CE Product Theaters. The largest city and county seat is West Palm Beach. Jennie Sutherland helps lead Marketing for St. Edwards University a top-ranked private liberal arts university in Austin, Texas. AANP will provide complimentary transportation between the Orange County Convention Center and the Hilton Orlando or the Rosen Shingle Creek. In order to receive the discounted AANP rate, all housing reservations must be made through the 2022 AANP National Conference Housing site. But the good news? Julie Ried brings more than twenty-five years of experience in marketing and communications to The Ward Group, a retained executive search firm specializing in senior-level positions in marketing and communications. Three Benefits of Using Personas in Your Digital Marketing. WIZARDING WORLD and all related trademarks, characters, names, and indicia are & Warner Bros. Entertainment Inc. Publishing Rights JKR. As the Director of Social Media for the University of Arizona, she oversees the flagship and enrollment accounts and provides guidance and support for social media professionals across campus, working to create a cohesive university-wide presence on social media. In this session, well share three key benefits to using personasbacked by our Prospective Student Mindsets researchto help your team deliver the right message on the right channel at the right time. Find opportunities for national and international collegial networking. Interns, student-workers, ambassadors, influencers. You will be required to wear your badge at all times, which will provide access to event transportation, along with the Conference site, meals and evening functions. in radio and television and earned her MBA from the University of Baltimore. Learn about our turnkey approach that summarizes big wins, key stats, major takeaways and next steps across our marketing plan. AANP is taking the following steps to help ensure the safety of those attending the national conference and related events. Shes delivered keynote presentations to several flagship organizations including, Allstate, Merrill Lynch, GE, various womens business groups, and leadership summits globally. She joined the Office of Marketing and Communications in 2016. As CMO, she was the driving force behind a comprehensive rebranding effort, including creative direction, visual identity, messaging, taglines, and strategy for institutional positioning, recruitment, and the successful Powering Creativity comprehensive campaign. This incredible resort gives you, your team, family and guests access to incredible pools, waterparks (including the new river rapids), a spa and fitness center, and five unique dining spots. As CEO of RW Jones, Sean is our senior-most public relations counselor. The Senior Leader Experience is an intentionally programmed time where top institution-level campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. John earned his Master of Business Administration from Notre Dame and his Bachelor of Arts from Hillsdale College where he was named Graduate of the Last Decade. (Many years ago ;-)), Gaylord National Resort & Convention Centers COVID Policy, You can learn more about our privacy policy here. Shepherd's Hope, Inc.Phone: 407-876-6699shepherdshope.org. Lawson works closely with the president to amplify executive voice and communicate presidential priorities to the campus community and higher education stakeholders. As marketers, weve all been guilty of this at some stage. Pinson is a political sociologist of education, and her main interest is with the changing role of schooling in the age of globalization. Her work at St. Thomas has ranged from examining prospective students enrollment journeys, refining marketing messages through consumer feedback, and guiding the institutions Diversity, Equity and Inclusion Climate survey. We all dream of that perfect work environment. One way to become more efficient and effective is to implement a formalized project management process. Well explore: Vice President, Strategy and Partnerships Net Natives. Jarrett Smith is SVP of Strategy and a partner at Echo Delta, a full-service enrollment marketing firm for higher education. He previously served as Rices Howard Hughes Provost and William and Stephanie Sick Dean of Engineering. Previously, she oversaw branding, enrollment marketing, digital strategy, and strategic communications as the executive director of marketing and communications at Montgomery County Community College. Erin Cummings, President & CEO of Destination Analysts, is at the forefront of developing research solutions that marry technology, big data and market research to assist industries with deepening the understanding of consumer decision processes and measuring ROI. Tom Hayes is the Dean of the Williams College of Business and Professor of Marketing at Xavier University. Tom has won CASEs Crystal Apple award for speaking excellence and has had two books published by CASE receiving of the Alice Beeman Award for scholarship excellence in its field . As a senior media officer at the National Science Foundation, he created strategies and content explaining nanotechnology, cybersecurity and other subjects. Shes been a featured presenter at the Fuqua School of Business at Duke University, the Kenan-Flagler School of Business, and the University of North Carolina at Chapel Hill. At Virginia Tech, he guided communications and marketing for a $60 million grant funded by the U.S. Army to promote STEM education and helped develop branding strategies for the universitys Continuing and Professional Education office. AANP appreciates your dedication in planning and providing advisement on this conference schedule. But not all institutions are seeing that rise translate to enrollment. Are you ready to embrace the constraints? These sessions can be selected during the online registration process. In his forty-six years at Xavier, he also served as Chair of the Marketing Department and Director of Institutional Advancement. President Tetlow oversaw the completion of Loyolas $100 million Faith in the Future campaign, the most ambitious fundraising campaign in its history. He has published approximately 300 articles and delivered more than 100 presentations in over 30 different countries. Before joining TWG, Vanessa built and led the digital marketing business line at OHO Interactive, a digital agency that specializes in higher education and healthcare marketing solutions, and prior to that, she directed all College-wide digital and content initiatives as a member of the marketing leadership team at Babson College. Refunds will be made to the person or entity that paid for the event at a pro rata portion of any fees already paid to FCCA, after which attendee will have no further recourse against organizer. He has a bachelors degree in Communications from the University of Iowa. Along with copywriting and developing creative campaign concepts, Brian crafts marketing positioning briefs that articulate what makes RIT rare, relevant, and recognizable, in areas such as New Economy Majors and Games. With a focus on continuing the King legacy through education, action, engagement with world leaders and collaboration with socially conscious organizations, King and his wife Arndrea lead the Drum Major Institute, a nonprofit organization, think tank and community action group established in the 1960s. Papers from more than 30 days ago are available, all the way back to 1881. Laura graduated from Western Michigan University with a bachelors degree in public relations and journalism, and a masters degree in public administration. When hes not applying insights to strategy for killer campaigns, Sam enjoys creating sports videography for local teams and spending time with his wife and two boys on their farm in Southeast South Dakota. Policies are hotel specific. The special conference rates, ranging from $205 to $252 (single/double) plus taxes and fees per night, will be honored for conference registrants and their families for reservations covering lodging between Sunday, June 19, and Monday, June 27, based on availability. Her expertise includes implementing integrated marketing strategies and successfully developing talented teams. This session will offer attendees tools to measure and improve their marketing materials effectiveness through the lens of neurodesign an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity emote joy and drive action. In his role at SimpsonScarborough, he works with institutions across the country to use insights, trends, and research to develop smart and beautiful creative campaigns that meet campus goals. Kelsey brings the entrepreneurial mindset she developed at Babson College to everything she does. Audience Centric Marketing For Any Campus: Data and Insights from STREAM (Presented by Campus Sonar). Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. They hold degrees from Columbia Journalism School, the University of Rochester and Vassar College. He is currently the founder and CEO Mingle, LLC whose properties include Conext.me & Postings.com. A veteran communicator, much of her career has been focused on shaping narratives that champion equity and activate positive change. Look at this cool new tool for exploring Orlando! Start planning your adventures before you arrive with Orlando Virtual Tour, which offers immersion into everything youll want to experience during your visit. Cynthia M. Martnez is the Senior Director for Brand Marketing at the University of Maryland. Guests of Registered Attendees: Guest Badges will be sold for $50.00 to registered attendee guests 16 or older during the 2022 AANP National Conference. HALDAs Smart Forms can be seen on college and university websites across the country as they display relevant offers of value to the right students at the right time. Binti is a seasoned relationship builder, strategist and change manager with a significant record of accomplishment empowering leaders, teams and institutions to successfully advance reputational and financial goals. This includes traditional cigarettes, cigars, vaping devices and e-cigarettes. Rebecca has a passion for research-driven higher ed marketing and enrollment strategies with a strong foundation in community building and audience-centered approaches. What can we learn from tumult and disruption? Every bit counts. Conference education and the ELEVATE Expo all take place at the resort so you have more opportunities to connect. ELEVATE and ELEVATE Expo is taking over the Gaylord Palms Resort & Conference Center outside of Orlando, Florida. ET, or before the block is sold out, whichever comes first. Research shows that students apply to 12-15 colleges on average, causing many institutions to see a recent rise in applications. Why are ownable brand ideas so elusive in higher education? In her early career, Anice worked for a full-service marketing firm as a social media manager to develop community-building digital strategies for companies large and small. With a unique background in design and business, he spends most of his time developing strategies that positively impact reputation, enrollment and institutional advancement. Upon purchasing a ticket for this event, I understand that I am attending the event entirely at my own risk and take full responsibility for my own health and safety during the event. Prior to entering the world of higher education, Jennifer spent nearly 20 years working for technology companies, managing US and global sites created for prospects, customers, partners and employees. Ronny Roitman is the Strategy and Marketing Manager of the Academic Departments at Ben-Gurion University (BGU), Israel. Make it personal. She is passionate about strategy and helping her partners find their strategic voice and direction, in a world of noise and competition. November 2-5, 2025 In fact, it would take more than 121 days to tackle everything! She previously worked at Cox Media Group and GFR Media. Upcoming Events. Even a small number of transferring first-year students impacts revenue, rankings and reputation. We are raising the bar! This included developing career counseling and mentoring programs to support the students. She then launched and operated her own consulting firm, working with higher education institutions across the country on strategic communications, brand development and advancement strategy until joining the UW in 2013. Dallins company now helps over 100 institutions across the United States better understand their website visitors, the student journey, and how to best convert anonymous website traffic into qualified leads. The 2022 AMA Symposium for the Marketing of Higher Education no longer has a mask mandate, nor are attendees required to provide proof of vaccination or a negative COVID-19 test. Kinnari Kin Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing and communications and digital teams. As an advisor to leaders in political, advocacy and corporate organizations, Ms. Espinal develops strategies for communications, stakeholder engagement and thought leadership. The ADA defines service animals as dogs that are individually trained to do work or perform tasks for people with disabilities. And worse, our writers, designers, and marketers dont talk to our data team. Prior to his role at Boston College, Rougeau was a tenured professor of law at Notre Dame Law School, and served as their associate dean for Academic Affairs from 1999-2002. With a degree in Higher Education Administration, Dennis has not only worked at Boston College and MIT, but has been a leading marketer in higher education, working with clients such as Virginia Commonwealth University, UNC Greensboro, Georgetown University, Norfolk State University, UT Arlington, William Paterson University, and Northeastern University, to name a few. If you cancel your conference registration, remember to cancel your housing reservation within the AANP housing block. At Creighton, Frannie leads all marketing functions focused on driving growth, student retention and managing the universitys reputation. She joined the RW Jones Agency in 2020 after 10 years as the founder and director of DENOR Brands + Public Relations. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting and protecting the Purdue brand and portfolio worldwide. AANP will continue to follow guidance from the Centers for Disease Control and Prevention (CDC) and provide updates as they become available. Ronny holds a B.A and an MBA from BGU. Shes also a frequent on-air contributor to CNBC and MSNBC and contributor to Forbes. His educational background is as diverse as his professional one with a BA in neuroscience, college-level diplomas in digital design and Irish studies and, most recently, MicroMasters in Design Thinking and Project Management through Rochester Institute of Technology and certification in diversity and inclusion from eCornell. Katlin Swisher is a senior strategist at Campus Sonar. 5 Questions For Your Digital Agency Presented by Glacier (Presented by Glacier). The marketing team is responsible for the Recruiting, Retention, Branding, CRM, email automation, social, analytics, web, PR, etc., for the University. Erik Rueter, PMP, PMI-ACP (he/him pronouns) has worked for tech start-ups, colleges and universities, a Grammy-award-winning production company and healthcare organizations. Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. The Florida-Caribbean Cruise Association is in no way liable for any present or future COVID-19 infection incurred at any time by any person, in attendance or not in attendance during or after this event. Before joining Ologie, Bill spent 12 years at global branding agency Fitch Worldwide, his last as North American CEO, where he oversaw more than 300 consultants in offices from Boston to Seattle. Rod Guajardo is the Director of Integrated Media Communications at the University of Georgia. If you register for the in-person conference package, you can access the full on-demand package at no extra charge! Plus you can explore Hogsmeade and visit some of the wizarding worlds best-known establishments. Attendees are encouraged to wear masks, but masks are optional. Grant believes in the transformative power of a college education, and has spent his career in higher education as both a practitioner and consultant. Bakersfield's population as of the 2020 census was 403,455, making it the 48th-most populous city in the United States of America and the 9th Scooter and wheelchair rental services are provided by Scootaround. As the oldest son of the late Dr. Martin Luther King Jr. and Mrs. Coretta Scott King, he amplifies his fathers work to eradicate racism, violence and poverty worldwide. As a law professor, President Tetlows research helped persuade the Department of Justice to reimagine its regulation of constitutional policing. Most recently, Ms. Espinal was a senior advisor at Brunswick Group, a strategic communications advisory, where she led the Inclusion & Diversity practice. Ashley Northington develops marketing communication strategies that live at the intersection of engaging storytelling and transformative policy, programming and practices. If the pandemic has taught us anything, its that constraints breed creativity. Phoenix Convention Center Previously, they were the Columbia Universitys first-ever Director of Social Media. Feel free to email us at conference.info@nationalhomelandsecurity.org. The store will feature classic favorites and brand-new items! As students motivations have evolved over the course of the pandemic, colleges and universities have been challenged to change with them. Lt. Murphy will deliver a powerful and moving account of his actions and the lessons he has learned as a result. Please note: If you have any questions or require special accommodations or auxiliary aid relating to a disability for your conference attendance, please notify AANP at conference@aanp.org or 512-442-4262 no later than Monday, July 18. In Fall 2017, she launched a new recruitment campaign after which inquiries on the website doubled, applications increased +30%, and deposits increased +90% year over year. She earned her Master of Public Administration and Doctorate of Educational Leadership & Policy at the University of Utah in December 2019. She also served as an assistant United States attorney, prosecuting everything from violent crime to fraud cases. Phone: (407) 996-9700. She earned her Bachelor of Science in Advertising from Boston University. Since joining TWG, Julie has grown and led the higher education and non-profit practice areas. Save the dates and plan to be there. Michael (Mike) OBrien is passionate about innovation. Interaction. With a long track record of digital expertise and content knowledge, Ivy has developed countless strategies to improve the student journey and empower students for a lifetime of success. All this earned him a deep knowledge of design, education, marketing, CRM, user interactionand a lifelong passion for creating magical experiences. Before coming to the University of Montana, President Bodnar was a senior executive at the General Electric Company, serving as its first-ever Chief Digital Officer and leading GE Transportations Digital Solutions business. AANP is responsible for all non-permanent accessibility requirements. Shepherds Hope doesnt receive any federal funding and relies heavily on grants, community partners and donors to operate. In 2012, Mingle was recognized as the 6th fastest growing company in San Diego and 673rd fastest growing company nationwide by Inc, 500|5000. Scott is the Director of Communications and Marketing for Enrollment Management at the University of Iowa and oversees marketing for admissions, campus visits and financial aid. With more than 14 years of marketing experience, she started her career in various corporate roles before finding a home in higher education. If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The lists do not show all contributions to every state ballot measure, or each independent expenditure committee formed to support or She graduated from the University of Central Florida with a B.A. All reservations must be made by Wednesday, May 25, or until the block is sold out, whichever comes first. His brother and business partner, Roy O. Disney, postponed his retirement to oversee construction of the resort's first phase. She holds accreditation in public relations from PRSA and is pursuing a doctoral degree from the Simmons School of Education at Southern Methodist University. She began her career working on behalf of communities of color at Unidos US and later leading the NAACPs national civic engagement policy platform. She describes her job as truthfully sharing excellence and genuinely owning mistakes because she knows that honesty is present in all sound proactive and crisis outreach. Before joining the university in 2013, Lawson served as Vice President at Widmeyer Communications, a Finn Partners Company. Before joining Unibuddy, she worked at an EdTech company that empowers student-athletes in their recruitment process. Before her role at BGU, she was the Head of the Marketing and Sales Departments in a cultural institution and the Marketing and Resource Development Manager at a leading NGO. Previous to TikTok, Katie worked at RetailMeNot and Zappos.com. The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California.The Bay Area is defined by the Association of Bay Area Governments to include the nine counties that border the aforementioned estuaries: Alameda, Contra Costa, Marin, Napa, San Mateo, In this conversation, and we will illustrate how education can: Industry Director for Education at Google. The Orange County Convention Center strives to keep rooms at a comfortable temperature, but layered clothing is strongly suggested. She holds an M.S. Brian graduated from the State University of New York at Oswego, earning degrees in English Writing and Communications. Kristen Everett is Mindpowers Associate Creative Director. Having access to these mentors and leaders makes me feel more motivated about the work we do in admission and navigating these challenges is essential for staying in the field and achieving professional growth., NACAC has provided me the opportunity to connect with leaders in our field, to establish relationships, and to acquire knowledge that has allowed me to grow professionally. With more than 30 years of higher education enrollment experience, most recently as a vice president of enrollment, Laura knows exactly what it takes for colleges and universities to attract and retain right-fit students. In this workshop, led by a higher-ed-marketer-turned-project-management-expert, youll learn about the benefits of project management as a discipline, how to avoid common project pitfalls, what to look for in a best-fit project management information system, and hear a case study from a Higher Ed marketing department about how they successfully implemented and use project management on their campus. A NACAC membership unlocks best in class opportunities and resources for community engagement and professional development. Make it authentic and engaging. Why then do we struggle to give students experiences that are even slightly comparable to what consumer brands deliver? About. Yasin Id-Deen has spent the last fifteen years in the digital space, primarily focusing on social media marketing and communications, spending most of those years in higher education. He holds a masters degree in public administration, bachelors degrees in mass communication and political science, and a graduate certificate in integrated marketing communicationsall from the University of Utah. More than ever before, presidents are relying on their marketing and communications teams, and especially their senior-most marcom officer, for insights and guidance to navigate the changing and increasing expectations for university leaders. She holds a BA in Business from Stephens College in Columbia, Missouri. , and he contributes to Inside Higher Eds Call to Action blog. Advance reservations are encouraged for scooter or wheelchair rental. If received by May 9, 2022, a refund will be issued, minus a $75 administrative fee or a $25 administrative fee for student registrations (entry-level student members only). Voltaire Santos Miran founded mStoner in 2001 with Michael Stoner. Take part in industry-supported and sponsored events with food service, including CE symposia and non-CE product theaters. By embedding student voice into their content strategy. I pledge to follow all protocols and guidelines to mitigate any possibility of infecting others or becoming infected. Masks are optional for attendees. The only university and the only Indiana entity named a Brand That Matters, Purdue was selected alongside other iconic brands including Nike, 3M, McDonalds, Ford and Yeti. Bouncing from one university to the next, starting at the University of Michigan, then Stanford Graduate School of Business, then Samuel Merritt University and now at UC Berkeleycreating sustainable and innovative social media strategies along the way while making stops in some obscure places, like a NASCAR team; Roush Fenway Keselowski Racing, and a storage company; yes, even your storage space has a place on social media. We have them. Crushing your institutions enrollment goals. Tania Tetlow became president of Fordham University in July 2022, where she is the first layperson and the first woman to hold the office. A detailed schedule with information on individual poster presentations will be available in the 2022 AANP National Conference Guide. November 1-4, 2026 An expert at looking at everything from the customers perspective, Sandy is now fully focused on building cross-organization customer experience initiatives that drive customer delight.

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