At the end of this article, we also feature an analysis of landing page lead generation conversion rates by industry sector towards the end of the post. The results from 18 industries could be useful if you are a startup modeling conversion rates as part of a business plan, or if you want a top-level comparison for your activities with others in your industry. Make sure your data doesn't include additional columns or any personal information, such as phone numbers and emails. Learn more about viewing your uploaded files. Unlike the other conversion columns, this column reports total conversions by the date of the conversion because your upload file records a conversion time. Please upload more frequently or if your conversion happens after 90 days, upload an offline conversion event that happens within 90 days. The short answer is that your social media marketing report should include the data and analysis your audience needs to understand your social media performance no more, no less. Use our digital marketing plan template to streamline and prioritize your marketing activities across a simple marketing funnel of reach, act, convert, and engage. Answers to all your questions about Hootsuite. 3. Search partners extend the reach of Google Search ads and listings to hundreds of non-Google websites, as well as YouTube and other Google sites. You can access overall metrics for your account, as well as detailed info about each of the videos youve uploaded. This research from Optimizely Episerver retail clients Q1 2020 (based on 1.3 billion unique shopping sessions across 159 unique retail and consumer brand websites) shows a typical pattern. You cant change the scheduled upload options if your Google Ads account has read-only access. In this post, I have compiled different free industry sources focusing on retail e-commerce conversion. With the Display Network, you can use targeting to show your ads in particular contexts (like outdoor lifestyles or cnn.com), to particular audiences (like young moms or people shopping for a new sedan), in particular locations, and more. Free members can access our free sample templates here. Externally attributed conversion actions allow you to import fractional conversion credits for each click. Raw data doesnt mean a whole lot. This column also provides links to view the conversions that were imported and which ones werent due to file errors. If you upload multiple conversions for the same click youll receive an error for each duplicate conversion. In 2020 Unbounce released a new landing page conversion rate compilation. ; Click the Triggers icon. Please connect on LinkedIn to receive updates or ask me a question. Start your social media report with a quick overview of your social media strategy. Using this type of ad will help drive a targeted group of people to attend your event. why conversion rate is a horrible measure to focus on food & beverage as the top online shopping category for conversion rate, Google Ads clickthrough rate and conversion benchmarks, research from Optimizely Episerver retail clients Q1 2020, landing page lead generation conversion rate research, new landing page conversion rate compilation, Digital marketing and E-commerce books and support materials including a digital marketing glossary, Please connect on LinkedIn to receive updates or ask me a question, Smart Insights (Marketing Intelligence) Ltd, First time, repeat visitor or registered customer conversion, Referring channel conversion, e.g. On search partners sites, your ads and listings can appear on search results pages, site directory pages, or other pages related to a person's search. Save to Folio. For a full breakdown of all the numbers you might want to include in your social media business report, check out our post on social media metrics that really matter. Some SFTP servers assume that the file you are requesting (for example, upload.csv) will always reside somewhere within your home directory. All email addresses should contain a period . followed by a top level domain, such as .com. ; In the menu bar, click Assets and select Apps Script. Now that you know what data to include in your social media report, heres where to find it on the main social media platforms. Log in on your computer, hover your cursor over your profile photo and click View Analytics. Heres how you can use Termlys generator to create a comprehensive and compliant cookie policy. If you're tracking more than one conversion action, or you choose to count "Every" conversion, your conversion rate might be over 100% because more than one conversion can be counted for each interaction. If it makes sense for your team, you can get even more specific and break things down by format within a network, such as Stories vs. posts vs. Reels. Youll go into more detail in the next sections, but this is the place to lay out the overarching purpose of your social activities as they relate to business strategy. We use data to analyse our operations and perform business intelligence. EAIaIQobChMIlLfH1KqK9AI One click might come on a Google Ads display ad, one click from another advertising network and a final click on a Google Ads search ad. If youre creating a regular weekly or monthly report, track your results compared to the previous several weeks or months. Of course, your team needs a much more granular report than your boss does. Identify new opportunities to develop your digital strategy and win more customers with our dedicated guidance and support for retailers. Want to find out more? How to create a social media report in 5 steps, 16 Key Social Media Metrics to Track in 2022 [BENCHMARKS], How to Run the Easiest Social Media Audit [FREE TEMPLATE], How to Increase Social Media Engagement: A Guide for Marketers, Instagram Analytics Explained (Plus 5 Tools for 2023). The Results column provides more details about the import status. This article explains how to import conversions by uploading or linking to a file. Social media can help drive awareness, sales, leads, engagementthe list goes on. Again, because the FTP server assumes that the file is stored in you home directory, it interprets this file path to be /home/Jon/home/Jon/data/. you can create a template in Excel or Google Sheets. Join Smart Insights as a Free Member to download our digital marketing plan template today Meanwhile, online shopping data from April 2021 data puts food & beverage as the top online shopping category for conversion rate in the first quarter of 2021. You can use third-party integration to automate conversion imports from your CRM systems by integrating your Google Ads account with Salesforce or Zapier. Website Paid Traffic Report. You can view files that youve uploaded but havent applied, as well as files youve uploaded and applied. Promote your organic content and manage paid ads. To access TikTok Analytics, youll need a TikTok Business or Creator account. Save to Folio. Free Google Ads Audit Report. Interactive sessions with the brightest minds in social. When those users are signed in to their Google account, they see your ads as they use the Search Network, YouTube, and Gmail or when they browse on the Google Display Network. The results speak for themselves: digital marketers saw an extra 168% in revenue in their in-store sales, on top of what was made online. Email addresses shouldnt start or finish with a period. Get the latest science news and technology news, read tech reviews and more at ABC News. You can import your data into Google Ads by uploading or linking to a file through the Google Ads interface, or by transmitting the data through the Google Ads API. Please use this guidance to determine which trigger is best for you based on the CRM you use as well as where you track your conversions. Youll need to create a file with your conversions in Google Sheets or store the file online with HTTPS or SFTP. This template makes the process of analyzing and reporting on paid traffic relatively seamless. Conversion rates are significantly higher where consumers have higher intent, i.e. Here is a suggested structure to get you started. To avoid hashing errors, use the following guidelines (see sample formatting below guidelines): Confirm that the click came from the account you are uploading to. Our popular marketing planning template is structured across the Smart Insights RACE Framework. Having presented your data, its time to dive into the analysis. This section offers the chance for some soul-searching and recalibration. Many marketers set their KPIs based on industry benchmarks. It can be particularly useful to come up with country-specific KPIs for segments of your customer base. It all depends on the purpose of your report and who your audience will be. After all, tracking and analyzing your performance is the only way to really understand what youre accomplishing through your social efforts. When you're ready to upload conversions with partial credit, make sure you download our conversion import template for external attribution (download: Excel, CSV, or Google Sheets). Choose what to track, get compelling visuals, and easily share reports with stakeholders. Look beyond the numbers here. Every user (for example, Jon) on an SFTP server< (for example, ftp.example.com) has a home directory (for example, /home/Jon/). As always, the key here is for these stats to inform your goals not to define them. Our system has not processed the click yet. When estimating the expected impact of assets and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the assets or formats on the search results page. There are also a few other things to keep in mind: An example of how to use the conversion import template with external attribution is when you're tracking purchases and collecting the GCLID from each customer click. Form types include purchase, inquiry, and registration data. Its best to let your data tell the story. Example: You can use the example method below to hash your data for enhanced conversions for leads using Google sheets: The data you enter in the email and phone number fields will be automatically hashed. You cant see Google Ads performance compared with other marketing channels, or how those Ads actually contribute to revenue. Include room in your social media report to share all forms of success that are relevant to your goals. The 2021 cross-industry Google Ads clickthrough rate and conversion benchmarks show that: The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. Example: You can use the example method below to hash your data for enhanced conversions for leads using Google sheets: Make a copy of the spreadsheet template. Grow your business faster with Hootsuite. After all, data means nothing in a vacuum. It might also be necessary to amend KPIs based on industry benchmarks if youre catering to a market with a lower overall conversion rate. When those users are signed in to their Google account, they see your ads as they use the Search Network, YouTube, and Gmail or when they browse on the Google Display Network. Web-Hosting Service your shopping funnel is incomplete. This isn't the case in the display network where they are responding to banner and text ads, typically on publisher sites. E-commerce Conversion Rate is defined by Google as: "The ratio of transactions to sessions, expressed as a percentage. Or, you can download your complete social media report as a PDF, a PowerPoint, or a spreadsheet file thats ready to share. Tap the three dots, then Business Profile (or Creator Profile), and then Analytics. Start your Digital Marketing Plan today with our Free membership. The latest data was published by Kibo is from Q2 2021. ; Select Create new trigger. Does your company use social primarily as a channel for customer service? Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. The next highest converting categories of 2021 were hair care, beauty and skincare, and health and beauty. You can customize the dashboard to track the metrics that youve identified as most important for your social media report, including team and time metrics. Heres a quick guide on how to set up Google Ads conversion tracking for Shopify. Luxury items and homeware (home furniture/ appliances) seemed to convert at a much lower level in 2021. If you have cross-account conversion tracking set up, you should upload conversions at the manager account level. Once youve made the switch, head to your profile. Of course, the outcome that is measured as conversion rate will vary according to the sector and depending on the type of keyword. To validate whether your conversion imports are working, use the "All conv. In the table below, Germany leads with an average conversion rate of 2.22% while Italy lags behind at 0.99%. time)" column. Importing conversions lets you see how your online ads affect offline sales and other valuable actions. In social media marketing, anything worth doing is worth reporting on. To use external attribution with your imports, make sure you select Use external attribution when you create your conversion action in Google Ads (as specified in Step 1, item 14 of these instructions). Import conversions from ad clicks into Google Ads, 8 steps to prepare your campaign for success, How Google Ads can work for your industry, Features that help you create a successful campaign, Request implementation support for Google Ads and YouTube Reserve, Coronavirus (COVID-19) Resources and Updates, set up offline conversion tracking using GCLID. Join Smart Insights as a Free Member to download our digital marketing plan template today, Access the Free digital marketing plan template. Make sure there is no hash for Country or Zip columns. Display Network sites reach over 90% of Internet users worldwide*. Research Nov 08, 2022. SMART goals have success metrics built right into them. Use Hootsuite to do all your social media reporting from a single dashboard. Create a co-ordinated always-on digital marketing strategy for the whole customer lifecycle to boost conversions and retention Its no secret that engaging your customers is crucial to achieving continued sales, and its also well known that it is usually far .. You can share reports with team members directly within the Hootsuite Analytics interface. If your marketing strategy includes geo-targeting, can be particularly useful to come up with country-specific KPIs for segments of your customer base. Access the Free digital marketing plan template, Our popular marketing planning template is structured across the Smart Insights RACE Framework. In Google Analytics, which can be considered the standard reference, sales transactions are divided by visits. No Google Ads conversion types were defined when this GCLID's click occurred. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Be sure to highlight any changes in strategy since the last time you reported, including any new channels youve incorporated into your social mix. Is there a type of content followers want more of? Weve created a social media report example template you can use to make sure your report looks good and hits all the most important areas of data and analysis. You want to feed the Smart Bid algorithm the most accurate and complete data. Structure your marketing plan around a funnel proven to boost performance. Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence. For example, this could be Linear or Data-driven. All your social media analytics in one place. Different conversion rates and average order values can then be segmented for different audiences to understand and work to improve the quality of traffic or strength of propositions, for example: Keep up to date with the latest digital marketing stats and trends to reach and convert more customers on your e-commerce website. Add 1-2 days to your conversion time in your upload, or check that the time zone is properly set. Focus on whats important to each audience, instead of forcing everyone to dig through a general report to find whats relevant to their jobs. Or maybe its just for you? Winning with social media advertising means that you cant just spray and pray when it comes to your ads. 2022 Hootsuite Inc. All Rights Reserved. Youll need to create at least one conversion type. When its time to create your report and share your data, you can customize what information to include. Google Ads needs 4-6 hours after the ad click before a conversion can be successfully uploaded. Creating a social media report may not be the most exciting part of a social media managers job. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. You can choose which data to export and the format that works best for you (.png, .csv, or .pdf). To get more details on how to make the most of the data available through all of these social reporting tools, check out our blog post dedicated to social media analytics. It also reminds us of the value of following up on interest in specific products and categories via sending personalized automated browse abandon emails. Globally, the average order value on a desktop was 42% higher than on a mobile phone in Q3 2020. Changes to offline conversion uploads for client accounts. Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person's search, and your quality at that moment. (by conv. This enables us to make informed decisions and report on the performance of our business. Email addresses shouldnt contain accents (for example: , , , and ). This gives you good information about how youre doing on TikTok. Youll need to check your online file to fix the problem. If you use Greenwich Mean Time, then simply enter +0000. Turbocharge your results with this toolkit containing 10 resources. Agencies and real estate represent the other end of the scale, converting only 2.4% and 2.6% respectively. As a best practice, upload an extra day's worth of data with each import. If youre reporting on a campaign, look for a similar past campaign to compare what you achieved. Is this report meant for your boss, your marketing team, or VPs? The average number of conversions per ad interaction, shown as a percentage. When they do, they'll appear in your conversions columns. To schedule file uploads, follow these steps: Note: If theres a problem with your scheduled upload, then youll see an alert in your account and receive an email. Check in on your efforts with this free template. Has your social care team flagged an ongoing issue that could be resolved through better documentation or an FAQ? What should your social media report include? Step 3: Click Generate Cookie Policy in your scan report to create a Use one of the following formats to enter the time zone (don't enclose the time zone in quotes or other special characters): Enter your GMT offset by indicating + or - and then the 4 digit time difference. Observe the following guidelines for uploading spreadsheets: If youre importing conversions from clicks using Google Click ID, be sure not to remove the Google Click ID field or your import will fail. The average number of conversions per ad interaction, shown as a percentage. These will show up in the News Feed of the specific audience you've chosen. But it is certainly an important one. We have dedicated tools and training to support marketers using automation to optimize their marketing strategy. It's a good idea to re-upload any conversions that occurred shortly before your last upload, just in case some of them were too recent to be processed. For retail, the outcome will be conversion to sale, but in many other sectors show, the conversion will be converted to lead. It's common, especially when you're first setting up your conversion import process to have errors in your upload files. We urge every advertiser to examine the results for their uploads. paid or natural, brand, generic or long-tail. If this happens, you'll find the error message in the first row (if it's a .csv or .tsv file) or in a new "General Errors" worksheet (if its an Excel file). Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need. This report provides defenders and security operations center teams with the technical details they need to know should they encounter the DeimosC2 C&C framework. If youre ready to upload your Customer Match data, learn how to create a customer list. Make the necessary corrections to the spreadsheet, save it, and try uploading it again. Step 2: Review the cookie scan report and add or edit cookie information as needed. Promotion type or seasonal sale - the IMRG data and Coremetrics data below shows that conversion rates can increase dramatically at these times. 3. To find more detailed information, click through the options in the top menu of your Twitter Analytics screen. The 2021 cross-industry Google Ads clickthrough rate and conversion benchmarks show that: The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. Please check that your URL, name, and/or password are correct.". Make sure to stay laser-focused on the social media KPIs and metrics that matter most to your business and the stakeholders youre reporting to. Below the Pending actions table, youll see a list of the files youve uploaded and applied. This article explains how to prepare a file to import the conversions you receive from clicks on your ads into Google Ads. It's also useful to include cart and abandoned cart rates here to get a fuller picture of the funnel. 8 steps to prepare your campaign for success, How Google Ads can work for your industry, Features that help you create a successful campaign, Request implementation support for Google Ads and YouTube Reserve, Coronavirus (COVID-19) Resources and Updates, Learn more About Performance Max campaigns. Example - Parameters:TimeZone=-0500. If any of the conversions you import are within one day of the click, Google Ads may not be able to record them yet. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them. Before importing conversions, make sure youve followed all the instructions to set up offline conversion tracking using GCLID or set up enhanced conversions for leads. Youll have access to a great selection of charts that tell your reporting story in a highly visual way, so the information is easy to consume at a glance. This compares to social and display referred visits where conversion rates are significantly lower. When things are not going so great, social media reporting is equally valuable, as it can help you learn from your missteps and get things back on track. It can be anything from a simple list of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. If so, can you pinpoint why? Drilling down even further, this section provides specific results for each social network. Research Nov 08, 2022. The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users' search terms which can improve your ad performance. Don't worry about double countingGoogle Ads won't count the same uploaded conversion more than once. If you choose the Competitor Analytics page, you can see how you compare to up to nine other pages. Are you dividing the number of sales by the number of unique visitors or visitor sessions? Event Ad Template. Google Ads wont count duplicate conversions, and youll see an error message letting you know which conversions are duplicates. "File not found. If this is your first social media report, stick to just a few goals. With the Display Network, you can use targeting to show your ads in particular contexts (like outdoor lifestyles or cnn.com), to particular audiences (like young moms or people shopping for a new sedan), in particular locations, and more. In these cases, if you include your home directory in the URL, the FTP server will look for the file in the wrong location. For more information about how Google uses the data files you upload for Customer Match and how the matching process works, read How Google uses Customer Match data . Use the RACE Growth Process to win more customers. Prepare your data for import (Hotel campaigns), About importing externally attributed conversions, Learn more about setting up enhanced conversions for leads, Learn more about using a transaction ID to minimize duplicate conversions, Learn more about setting up your currency and time zone, conversion tracking tags or uploading offline conversions, Learn more about viewing your uploaded files, About Google Ads Conversion Import for Salesforce, Learn more About Zapier offline conversion import for Google Ads, Changes to offline conversion uploads for client accounts, "2012-08-14 13:00:00 America/Los_Angeles", "2012-08-14T13:00:00 America/Los_Angeles", # Attributed credit should be between 0 and 1 #, External Attribution Conversion action name, This seems like the logical URL to use, but the FTP server assumes that the file is stored in your home directory. "By uploading Point Of Sale information to Google, retailers can now match in-store purchasers with online ad clickers, gaining further visibility on the success of their campaigns.". Brand searches always have higher clickthrough and conversion rates than generic searches, for example. We use data to detect and prevent fraud, resolve disputes, enforce agreements, and protect our property. If youd prefer to create your own social media report template, you have a couple of options. Make sure your data doesnt include additional columns or any personal information. Offline conversions uploaded more than 90 days after the associated last click won't be imported into Google Ads, and this means it won't show up in your conversion statistics. LinkedIn Analytics offers an interesting feature to consider for your social media reporting. The full report also includes average add-to-basket rates. Overall, just under half typically complete each form. Note that uploading, and applying a file could take several minutes. As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Sometimes there might be a problem that prevents the entire file from processing. Youll then have access to easy-to-read charts and graphics you can export directly to a spreadsheet, PDF or PowerPoint. You can create a custom variable by using conversion tracking tags or uploading offline conversions. In order to use offline conversion tracking, an Import from Clicks'' conversion action must be created. Why .. Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Another great option is to use a social media reporting tool like Hootsuite Analytics to build custom reports. A group of more than 2 million websites, videos, and apps where your ads can appear. It might take 3 clicks before a customer purchases a US$100 item on your website. Youll receive an error message for any conversions you're uploading using your client account, and youll need to go to the manager account and upload conversions from there. Follow the instructions for a one-time upload or scheduled uploads below, depending on how you want to import your conversions. The Conversion Value, and Conversion Currency columns are both optional. Research by Google and Wolfgang Digital shines a light on research-online purchase-in-store. The specific data to include in this section will depend on the goals and success metrics youre included above. Create a Cookie Policy Using Termly. Free digital marketing plan template You can use accents in First Name and Last Name fields. For example, if you upload your conversions daily, you'll want to make sure you upload all conversions from the last two days, just in case some of the conversions from two days ago weren't processed. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. To determine whether a conversion is unique, Google Ads uses the conversion action name, time of conversion, and the relevant unique identifier associated with a conversion. If you want Google Ads to import your conversions automatically on a regular schedule (refer to. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. Google Ads can automatically import your conversions on a regular schedule. Email addresses shouldnt contain consecutive dots [..*]. (For example, New York's offset is -0500, and Berlin's is +0100). Schedule posts, talk to customers, and track your performance in one place. Most forms tracked are transactional forms of various kinds, but you can see the full breakdown below. Theres no need to go overboard with the formatting or include unnecessary details. If the ad click came to an account within an MCC and you are uploading to the MCC account, ensure that the account within the MCC has. For reports with more analysis, use a spreadsheet to gather your data, then present it in a Google Doc or slide presentation. The CTA on these ads usually sends users directly to the ticket purchase page, wherever that happens to be hosted. It's no surprise that the conversion rate in the search network is much higher than in the display network since, in the search network, searchers are typing in product and brand names when they have a specific intent. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. Now, as marketers plan for 2022, it's never been more important to audit and optimize your marketing success metrics. And you probably want an even more detailed one for your own records. We have retained this older version since it shows the range of conversion rates. This 2017 landing page lead generation conversion rate research from Unbounce reports lead conversion rates by industry. The higher up you go in your company, the more concise and focused your report needs to be. Following the sections outlined above, crunch the numbers to look for trends, anomalies, and any other patterns that provide a picture of whats working and whats not. Here are a few examples of different audiences you can target with Customer Match: This article explains how Customer Match works. Placing a "//" between the domain and the file path tells the FTP server not to assume that the file is in your home directory. Step 1: Go to Termlys cookie policy generator and scan your website. Weve got a dedicated blog post about how to use Meta Business Suite if youre looking for in-depth details. With so much competition, you need to stand out. Tips and tricks from the worlds most widely-read social media marketing blog. Now its time to think about what data youll report to validate your goals. Google App Engine (often referred to as GAE or simply App Engine) is a cloud computing platform as a service for developing and hosting web applications in Google-managed data centers.Applications are sandboxed and run across multiple servers. To import your offline conversions to Google Ads, you'll need to upload your conversion file to the Google Ads account that manages your conversions. The Offline Conversion cannot happen before the ad click. Google Analytics provides an SDK that allows If you want to upload multiple conversions of the same typeseveral offline purchase conversions, for examplefor the same click, you can. Here are a few examples of upload errors and how to solve them. The facts are interesting, sure, but the reasons behind the data are what can help you tweak your strategy and set meaningful social media goals. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. If you have any files that youve previewed but havent applied, youll see them in the Pending actions table. Using Google Ads, conversion codes accomplish that. Its also the only way to demonstrate the value of your social marketing efforts to your team and your boss. The comScore Mobile Hierarchy report has some useful insight into this, which retailers can use to improve their service or messaging to reassure consumers. For example, if youre catering to a market with a lower overall conversion rate, a good conversion rate may still be lower than the average across all industries. Google launched the service in November 2005 after acquiring Urchin.. As of 2019, Google Analytics is the most widely used web analytics service on the web. Our premium marketing solutions empower marketing leaders to optimize their marketing strategies with case studies, best practice advice, and actionable marketing tools. It takes about 3 hours for your imported conversion statistics to show up in your Google Ads account. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. paid or natural search, social media, affiliates, display advertising, Search type, e.g. The metrics that matter will be different for every team, but some key overall metrics to include for your social program are: If youre using social media for customer service, its also a good idea to report on service metrics like net promoter score (NPS), customer satisfaction score (CSAT), and resolution time. Better still, you can use the dashboard template with Supermetrics Google Sheets add-on to monitor and analyze data from PPC, SEO, social media, and website analytics.

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