We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Company profile. This can be attributed to the nature of economic trends plus the growing technological innovations. 1. Explains that british airways is committed to actively promoting diversity and understanding. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Brand reputation, economy of scale and cost control are some the key success factors of BA. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. There are so many benefits you get from the proper implementation of stakeholder analysis. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Figure 22: Balance scorecard (a) for . This ensures the customers are satisfied with the nature of operations which are in progress. Currently, the company operates in over 27 European. Passengers have confidence in the airlines security measures. employers or management may lose a large sum of profit because of the inoperative production. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. IvyPanda. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. in 2004, the ordinance allowed a wage increase of 33%. 4. Changing priorities for consumers to drive ancillary revenues, 1. This allows customers to book flights easier and increase Jet2s revenue. why do airlines go bankrupt?. The company was established in 1995. BA 462 1-10 Flashcards | Quizlet Sort By: Satisfactory Essays. This is especially critical when you need to: Design new products . 1734 Oak Tree Road Edison, NJ. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Stakeholder mapping analysis of easyjet Free Essays | Studymode competitive advantage requires cost leadership, differentiation, and focus strategies. IvyPanda. !-Keith GrencherBirmingham Business School. 3.2. Within an enterprise, stakeholders may also include managers and staff. The strategic objectives which have been put into focus with this company are cost. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Please note that you agree to receive email updates from us on our new reports and solutions. This is because the only competitors in this case are Boeing and Airbus. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Its headquarters are located at the London Luton airport, UK. Due to the increased use of the internet, it is becoming more and more easier to book online. Define your stakeholders. this is unlike nonunion workers who are considered "at-will" employees. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Company Analysis of Easyjet | Business Paper Example Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. There are several strategic options which are available for this airline. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Pressure groups and government. These include the emerging technological trends in the market. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Lewins Change Model - 3 Step Process Checkify This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Secondly, the airline has a good market share in Europe. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. EasyJet Company's Strategic Analysis and Marketing Essay Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Managing Change at British Airways, An Introduction. EasyJet - Wikipedia In this light, it is the responsibility of the management team to come up with some options. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. This is a ration which indicates the rate of return on equity shareholders investment. This section is available only in the 'Complete Report' on purchase. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Process. PDF Stakeholder Identification and Analysis - International Finance Corporation Which Stakeholder Mapping Method Should You Use? Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Essays Page 9 Easyjet stakeholder mapping Free Essays | Studymode This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. The table on financial analysis provides a reflection of past performances. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Need Strategic Analysis for this company? EasyJet has various opportunities which are emerging. Reach thousands of academicians and corporates. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Essentially this has boosted the quality of services that this company has been offering. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. This is IvyPanda's free database of academic paper samples. A stakeholder analysis is useful for a myriad of reasons during the project process. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). (2020, September 26). Strong operational efficiency leading to a low-cost model. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Need a custom Essay sample written from scratch by Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Stakeholder Analysis: Overview, Tools and Techniques Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Explains that management and labor unions have fundamentally conflicting interests. Define the scope, goals, and desired outcomes of your project. 2. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 All rights reserved. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). In this case, the fares are one way and a price is quoted for all the seats on the same flight. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. 4. . Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. For instance, in . This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. In addition, they also offer faster turnarounds as there are fewer air movements. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Explains that venter et. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. EASYJET PLC : Shareholders Board Members Managers and Company Profile The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). 1. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. This is because of the high costs which are associated with running the airline. 2. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. It . The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. the price elasticity of demand depends on the number of competitors that are in that route.

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