Theres a long way to go, perhaps and parts of the centre remain resolutely miserable but theres no denying that Ostend is on the up. In a brilliant coup of lighting, the shadows of the angel dapple the room, emphasizing the reality of the apparition a technique repeated on the opposite cover panel around the figure of Mary. And now we continue to offer trips guided by cycling professionals. Day trips to Sintra in Flanders, Belgium (21) Day Trips to Arches National Park in Flanders, Belgium (21) Pub crawls & bar tours in Flanders, Belgium (6) Night tours in Flanders, Belgium (6) Driving experiences in Flanders, Belgium (2) Stag do in Flanders, Belgium (6) Private Experiences in Flanders, Belgium (79) From historical hotels to romantic cottages, Flanders has a vast offer in accomodations. Centrally located in the center of the town, this prominent landmark acts as a memorial to the citys destruction. Fully refundable Reserve now, pay when you stay. These central attractions are supplemented by a trio of outlying museums: S.M.A.K, a Museum of Contemporary Art; STAM, which explores the citys history; and the fine art of the Museum voor Schone Kunsten. By emphasizing the P of product in their marketing mix, Visit Flanders matches visitors with niches to make the most of the regions offerings. In front of the train station, the first specific sight is the Amandine, a local deep-sea fishing boat of unremarkable modern design that was decommissioned in 1995 and then parked here, its interior turned into a museum with displays on fishing, nautical dioramas and so forth. One of the venues was the home of the last empress of Mexico. Start your journey at the Flanders Region, the Dutch-speaking northern half of Belgium. The site was purchased and restored by the University of Leuven in the 1960s and after the last beguinage sister died in 1988, became home to visiting professors and students. How are you addressing destination development and can you share any examples of these efforts? Thats why weve introduced product managers in our organization, similar to how a commercial organization has product or category managers. Im so happy to read this Maria Cristina Thank you!! Destination Think! There are numerous stops and one tram station, in Ostend beside the train station. Whats important is that you leave enough time to explore these top five destinations in the Flanders Region. Visitors can do a test ride on the real hills and cobblestones, and if they like it, their bike will be shipped to their home when they finish their trip. If youre UK-bound, note that Transeuropa operates ferries from Ostend to Ramsgate, while Zeebrugge is linked to Hull by P&O Ferries and with Rosyth by Norfolkline ferries. 2020 and 2021 are dedicated to this Flemish master, and many exciting events and exhibitions are organised to celebrate him, especially in Ghent. Flanked by an empty expanse of sand dune, it remained the only important coastal settlement hereabouts until the construction of Zeebrugge six centuries later the dunes were always an inadequate protection against the sea and precious few people chose to live along the coast until a chain of massive sea walls was completed in the nineteenth century. To make matters worse, tapestries were by definition a luxury item, and workers were hardly ever able to accumulate enough capital to buy either their own looms or even raw materials. This results in higher visitor satisfaction, which is an important goal within our marketing strategy. 47 Blekerijstraat OV, Vlaams Gewest. Probably the hardest thing with planning your trip there is to decide where to spend your weekend in Flanders. 2 hours 45 minutes. Go to its second floor and youll find the In Flanders Fields Museum, a museum dedicated to the study of World War I. The Stadhuis connects with the more austere classicism of the Gerechtshof (Law Courts), whose symmetrical pillars and long, rectangular windows now hold the tourist office, but once sheltered the Inquisition as it set about the Flemish peasantry with gusto. site may be reprodiced without our written permission. Its home to some fantastic street art, especially in the Graffiti street. After Bruges, continue your journey to Ghent and Ypres, also in the western side of the Flanders region. Gent in Provincie Oost-Vlaanderen (Flanders) with it's 231,493 habitants is located in Belgium about 31 mi (or 50 km) north-west of Brussels, the country's capital town. They start by researching their product category, which includes benchmarking to compare with other destinations, and then they make sure the experience matches our brand/destination DNA. WebDiscover the history behind Flanders Fields and visit the memorial sites from the First World War, when you visit Ypres, Belgium. Every city is distinctive in its own way. Flanders, has always been at the crossroads of Europe. Less familiar are a clutch of intriguing smaller towns, most memorably Oudenaarde Dropdown content, which has a delightful town hall and is famed for its tapestries; Kortrijk, Dropdown content with its classic small-town charms and fine old church; and Veurne Dropdown content, whose main square is framed by a beguiling medley of fine old buildings. Fares are relatively inexpensive, and you can also buy multiple journey tickets (Lijnkaart) at a discount on the regular price, and tickets for unlimited tram travel. 1h 50m Brussels to Amsterdam. Antwerp, Ghent, Brussels, Bruges, Leuven and Mechelen each has meeting venues for every occasion, from simple conference facilities, luxury 5-star hotels to grand historical buildings. Travel Flanders-Brussels Convention Bureau Belgium. Its about accepting these changes with intelligence and responding adequately. The expertise we apply to that work is shared in the articles published here and in our DMO Mattersnewsletter. WebIt is located in Burg Square, in the area of the fortress castle in the center of Belgian Bruges. The west edge of the square abuts St-Niklaaskerk, an architectural hybrid dating from the thirteenth century that was once the favourite church of the citys principal merchants. As a marketing leader, how do you define success for Visit Flanders? Attacked and besieged time and again, Oudenaarde found it impossible to sustain any growth, and the demise of the tapestry industry pauperized the town, rendering it an insignificant backwater in one of the poorest parts of Flanders. Belgium as well as the cycling world in general will be again gripped by Flanders Mooiste (Flanders finest). VINTAGE 1918 JOHN MCCRAE WWI "IN FLANDERS FIELDS" POEM MOTTO DOUBLE FRAMED BUZZA. A successful destination is a future-proof destination. WebVisitFlanders, in Belgium, realised that a mindset of endless tourism growth continued to prevail. Mechelen was the capital of the Low Countries (roughly the Netherlands, Belgium and Luxembourg today) during the 16th century. Watch my video about Jan van Eyck and some locations linked to him in Ghent: There are so many amazing places to visit in Flanders. Its time to take inspiration from Visit Flanders. Just after Paris. Behind the Belfort is St-Walburgakerk, a replacement for the original church that Robert II of Flanders caught sight of, but which was burnt to a cinder in 1353. It was a crucial engagement: thereafter Ghent proved to be too far south to be included in the United Provinces and was reluctantly pressed into the Spanish Netherlands. Getting the right stakeholders involved in a holistic, long-term approach to destination planning and management can help destinations on their journey. Today, with its clutch of good-quality restaurants and hotels, Ieper is an enjoyable place to spend a couple of nights, especially if youre after exploring the assorted World War I cemeteries, monuments and memorials that speckle both the town and its environs, the most famous of which are the Menin Gate and Tyne Cot. There are multilingual ticket machines at most tram stops and theres a De Lijn ticket office at Ostend tram station. If you only choose to visit one, Hof van Busleyden Museum, located in a magnificent Renaissance palace, should definitely be on your list. Like so many other towns in the Spanish Netherlands, Ostend was attacked and besieged time and again, winning the admiration of Protestant Europe in resisting the Spaniards during a desperate siege that lasted from 1601 to 1604. Advertise | Cut through the noise with integrated The imposing gateway comprises a deep-arched, heavily fortified tunnel leading to a large courtyard, which is framed by protective battlements complete with wooden flaps, ancient arrow slits and apertures for boiling oil and water. And besides the Fashion Museum MoMu, youll find many small designer shops around the city. Travel by train from London and Kent to Brussels, with easy onward connections to the rest of Flanders, or take advantage of frequent flights to Brussels and Antwerp from airports across the UK and Ireland. Theyre all waiting for you in the Flanders Region. WebMechelen is Flanders hidden gem and probably one of my favourite weekend destinations in Flanders. Start your journey to the rest of Europe in Belgium, or simply include it as part of your Europe itinerary. And some of its most beautiful Medieval buildings, like the Cathedral of Saint Bavo, Belfry and Saint Nicholas Church were built during that time. Famed as the Venice of the North, Bruges welcomes you with meandering canals, charming bridges, cobblestone streets, stone churches and brick houses. Our product managers take full responsibility to develop qualitative experiences that match our market segments. In World War I, the first German thrust of 1914 left a bulge in the Allied line to the immediate east of Ypres. Bike Ghent. Home to historic cities, lovely sights and gustatory treats such as chocolates, waffles and beer, the Flanders Region of Belgium is truly a must-visit. We have made a long-term policy plan for the destination and we have a clear strategy, but we also have tourism suppliers with the flexibility and agility to take on opportunities or respond to problems or threats. In the Middle Ages, it was one of the wealthiest and most populated regions of Europe. The area of the Large Beguinage, with its cobbled streets and buildings under the UNESCO protection, is especially lovely to stroll around. The ultimate economic price of these religious wars was the closure of the River Scheldt, the main waterway to the North Sea, at the insistence of the Dutch in 1648. 4.5/5 Wonderful! One feature you cant miss is the giant-sized Baroque high altar with its mammoth representation of God the Father glowering down its back, blowing the hot wind of the Last Judgement from his mouth and surrounded by a flock of cherubic angels. The tapestries were normally in yellow, brown, pale blue and shades of green, with an occasional splash of red, though the most important clients would, on occasion, insist on the use of gold and silver thread. Elke Dens is Marketing Director at Visit Flanders and also Chair of the Marketing Group at the European Travel Commission. Built between 1376 and 1420, the town hall in Bruges is a symbol of Bruges." From 54.00. Let me know in the comments below. The whitepaper offers a collection of insights from our Destination Think! Elke Dens, Marketing Director at Visit Flanders & Chair of the Marketing Group at the European Travel Commission. From the beginning, the town authorities took a keen interest in the business, ensuring its success by a rigorous system of quality control, which soon gave Oudenaarde an international reputation for consistently well-made tapestries. WebFlanders hosts picture perfect cities, sumptuous art, cutting-edge fashion and some of the best food and drinks you'll find anywhere in the world - all less than two hours away. The old fishing village of Ostend was given a town charter in the thirteenth century, in recognition of its growing importance as a port for trade across the Channel. From 35.50. These are articles created by a great group of people who are a part of Destination Think, past and present. In part 2, she describes how and why the European Travel Commission (ETC) promotes the European brand, and her advice for destinations who face disasters beyond their control. To make things a bit easier for you, I made a list of some of my favourite places to visit there. WebStart your journey to the rest of Europe in Belgium, or simply include it as part of your Europe itinerary. Bruges is a small town, perfect for strolling around, getting lost in its small streets, trying some of the best Belgian waffles and enjoying in its serenity. Discover Antwerp and its incredible history during a three-hour beer tour. Forum 2016 event, where destination marketing executives from many countries discussed challenges that are common within the industry. Standard-size Oudenaarde tapestries took six months to make and were produced exclusively for the very wealthy. With precious little say in the matter, the Flemish peasantry of the seventeenth and eighteenth centuries saw their lands crossed and re-crossed by the armies of the Great Powers, for it was here that the relative fortunes of dynasties and nations were decided. The Calvinists wanted to destroy it; Philip II of Spain tried to acquire it; the Emperor Joseph II disapproved of the painting so violently that he replaced the nude Adam and Eve with a clothed version of 1784 (exhibited today on a column at the start of the nave just inside the church entrance); and near the end of World War II the Germans hid it in an Austrian salt mine, where it remained until American soldiers rescued it in 1945. Its between two and four hours long trip, depending on whats your destination. So we need to make clear choices to match the cultural supply with the cultural demand. On the right-hand side are two groups, the first being St Anthony and his hermits, the second St Christopher, shown here as a giant with a band of pilgrims. The news got out, and he was later arrested, tried and executed, his friend suffering the same fate a few weeks later. We do everything necessary to help partners provide the right experience in the right place. By 1350, the city boasted a population of fifty thousand, of whom no fewer than five thousand were directly involved in the industry, a prodigious concentration of labour in a predominantly rural Europe. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); The success of your destination hinges on the way people feel about travelling there. Language People in Flanders speak Flemish, which is a version of Dutch. For me, the way a destination is able to deal with these and other challenges defines its success. We call them product managers because they are responsible for specific products our destination is known for, such as heritage, food and cycling. Flanders hosts picture perfect cities, sumptuous art, cutting-edge fashion and some of the best food and drinks you'll find anywhere in the world - all less than two hours away. Delve into Gent. Ebbsfleet to Lille by train. The best place to start an exploration of the city is the mainly Gothic St-Baafskathedraal (St Bavos Cathedral), squeezed into the eastern corner of St-Baafsplein. Exploring the seashore by public transport could not be easier: a fast, frequent and efficient tram service the Kusttram runs from one end of the coast to the other. No elements found. We should actually rename the position experience manager of heritage, food, or cycling, because what they do is leverage a product into a meaningful tourist experience. Ghent is a port city located in northwestern Belgium. From 17.00. Not far from the battlefields, the Belgian coast is beach territory, an almost continuous stretch of golden sand that is filled by thousands of tourists every summer. You can easily explore the city on foot, but do hop on a canal boat tour and explore it from water. per night. If you like comic books, be sure to plan a visit to some of the book shops or specialised stores which sell them. $103. Granted a charter in 1193, it concentrated on cloth manufacture until the early fifteenth century, when its weavers cleverly switched to tapestry making, an industry that made its burghers rich and the town famous, with the best tapestries becoming the prized possessions of the kings of France and Spain. The MAMILs appreciated this as a once-in a lifetime experience. Theres precious little left of medieval Ostend, and todays town centre, which fans out from beside the train station, is a largely modern affair, whose narrow, straight streets are lined by clunky postwar apartment blocks and a scattering of older and much more appealing stone mansions. Gravensteen Castle also located in the city centre, was home to counts of Flanders, and built during the 12th century. Their approach to destination development in northern Belgium places them at the vanguard of those shaping todays trends around tourism product and promotion. Youll have a fantastic view of the old town from its tower. In Flanders, we are very much aware of and concerned for our fragile environmental, social and cultural resources. NS International often has some great promotions, so your weekend in Flanders wont cost you a fortune. Furthermore, it is the center of a large urban area that includes Sint-Amandsberg, Ledeberg, and Gentbrugge. Indulge! Accessible by a Art, culture and delicious food and beer are just a stones throw away, and everywhere I look there is evidence that Flanders has had a major impact on the international art scene since the Middle Ages. In the lower central panel the Lamb, the symbol of Christs sacrifice, is depicted in a heavenly paradise the first evolved landscape in European painting, suggested Kenneth Clark seen as a sort of idealized Low Countries. For the occasion of the 100th Tour of Flanders we organized a ride for 100 international visitors on the same day as the professional Tour. marketing solutions across multiple channels. To do this, we have set up an excellent collaborative platform with our tourism stakeholders who also make it possible for people in poverty and living in Flanders to go on a holiday, because we really think everybody deserves a holiday in our destination. Heres an example in a leisure market. Strangely enough, culture and industry constantly flourished, leaving a beautiful heritage. Since then, Ostend has had to reinvent itself, emphasizing its charms as a seaside resort and centre of culture. WebCome visit Flanders Belgium. The burghers of Ghent and Bruges flocked to Spencers standard, and the allies had little difficulty in agreeing on an attack against Ypres, which had decided to champion Clement and trust the French for support. Inside the cathedral, in a small chapel to the left of the entrance is Ghents greatest treasure, a winged altarpiece known as The Adoration of the Mystic Lamb (De Aanbidding van het Lam Gods), a seminal work of the early 1430s, though of dubious provenance. The lost panel features in Albert Camuss novel The Fall, whose protagonist keeps it in a cupboard, declining to return it for a complex of reasons, one of which is because those judges are on their way to meet the Lamb [but]there is no lamb or innocence any longer. Everybody knows there are limits to growth for everything, including for destinations. In the bottom right are a group of male saints and up above them are their female equivalents; the bottom left shows the patriarchs of the Old Testament and above them are an assortment of bishops, dressed in blue vestments and carrying palm branches. Services in both directions depart every ten or fifteen minutes in summer, every half-hour in winter. Ostend also marks the midway point of the Belgian coast, which stretches for some 70km from Knokke-Heist in the east to De Panne in the west. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); My name is Tea and I am an Amsterdam based blogger, art lover, travel enthusiast, coffee and fashion magazines addict. Whats important is that you leave enough time to explore these top five Comfortably within range of the German artillery, Ypres was rapidly reduced to rubble and its inhabitants had to be evacuated in 1915. Guided by her travel mantra "chill and travel", she enjoys unplanned escapades without compromising leisure. Once youll stroll through its cobbled streets, surrounded by architecture that looks like it hasnt changed since the Middle Ages, all while being blown away by the smell of fresh Belgian waffles from the near-by bakery, weekend trips to Flanders will become your regular thing, too. Pieter Bruegel worked there too, and many of his paintings could be seen in museums of Brussels and Antwerp. The building plots were irregularly dispersed between the tram station and the sea, with the whole caboodle set around a pattern of winding streets reminiscent of and influenced by contemporaneous English suburbs such as Liverpools Sefton Park. To make this happen, we also need to involve and work closely with tourism and other stakeholders responsible for delivering these experiences. But with the plethora of destinations, attractions and things to experience in this country, where do you even begin? Youll find some of the lovely small chocolate shops on each main city square in Flanders. Nice to Lille by train. This Salient preoccupied the generals of both sides and during the next four years a series of bloody and particularly futile offensives attempted to break the stalemate with disastrous consequences for Ypres, which served as the Allied communications centre. After receiving the consecrated wafer during Communion, he took it out of his mouth, wrapped it in a cloth, and returned to his lodgings where he charred it over a fire, under the delusion that by reducing it to powder he would make himself invulnerable to injury. For instance, if you are a cultural traveler with a specific need (such as allergies, medical conditions, disabilities, or you are unable to use the internet), we will do everything to guide you. A self-guided tour takes you through this labyrinth, the first highlight being a room full of medieval military hardware, from suits of armour, pikes, swords, daggers and early pistols through to a pair of exquisitely crafted sixteenth-century crossbows. These days Veurne is one of the more popular day-trip destinations in West Flanders, a neat and very amenable backwater whose one real attraction is its Grote Markt, one of the best-preserved town squares in Belgium. If youd like to read more, check out the links to my blog posts with more info about those Flemish towns. From STAM, its a brief stroll southeast to Citadelpark, a large chunk of greenery which takes its name from the fortress that stood here until the 1870s, when the land was cleared and prettified with the addition of grottoes and ponds, statues and fountains, a waterfall and a bandstand. His most famous masterpiece, the Ghent Altarpiece, could still be seen at Saint Bavo Cathedral in that Flemish town. On summer days, thousands drive into town to soak up the sun, swim and amble along the seafront promenade, which runs along the top of the sea wall. From 45.50. Flanders Event Calendar: View the best ways to Celebrate Easter in Flanders in Flanders at Cool Destinations. This steady progress was severely interrupted by the German occupations of both world wars, but Flanders has emerged prosperous, its citizens maintaining a distinctive cultural and linguistic identity, often in sharp opposition to their Walloon (French-speaking) neighbours. How is Visit Flanders making itself future-proof? The church is sometimes used for temporary art exhibitions, which can attract an admission fee. Tea Gudek najdar is an art historian and a travel blogger living in Amsterdam. His house and studio can still be visited there. Read more about Pieter Bruegel in Flanders on a link here. In optimistic mood, the medieval merchants had built the citys walls a fair distance from the town centre to allow Ghent to expand, but the expected growth had never taken place until now. Of all the cities in Belgium, its hard to trump GHENT, a vital, vibrant metropolis whose booming restaurant and bar scene wends its way across a charming cityscape, a network of narrow canals overseen by dozens of antique brick houses. Flanders is well connected with neighbouring countries. Street Art & Design Flanders is home to some beautiful historic architecture and cultural heritage. Since the discovery of a Latin verse on its frame in the nineteenth century, academics have been arguing about who actually painted it. On the left side panel come the horsemen, the inner group symbolizing the Warriors of Christ including St George bearing a shield with a red cross and the outer group showing the Just Judges, each of whom is dressed in fancy Flemish attire. And everything I could see around myself in Ypres was rebuilt after it. It was and remains an intentionally grand walkway that pandered to the grandiose tastes of King Lopold II. WebWhen people travel to Belgium, theres a pretty good chance theyre going to find their way to the region of Flanders. Success came quickly and the town became a major player in the cloth trade, its thirteenth-century population of two hundred thousand sharing economic control of the region with rivals Ghent and Bruges. Discover Antwerp, Bruges, Brussels and Ghent, and our famous chocolate, beer, Flanders Fields and rich cycling history. Visit the magnificent university city of Louvain with a university alumnus or Flanders Fields and its monuments erected to commemorate the fallen soldiers of World War I. The city of Ypres was obliterated during the World War I and was rebuilt according to its original medieval structure only after the World War II. Fast and efficient, the Kusttram (coastal tram; www.delijn.be/dekusttram) travels the length of the Belgian coast from Knokke-Heist in the east to De Panne in the west, putting all the Belgian resorts within easy striking distance of each other. Image credit: GuteReise! Until very recently, the procession was a serious-minded, macabre affair, but nowadays lots of locals clamber into all manner of vaguely biblical gear to join in, which makes it all rather odd. Planning and management can help destinations on their journey or specialised stores which sell.... 12Th century very wealthy office at Ostend tram station Marketing strategy long trip, on. And Gentbrugge a Large urban area that includes Sint-Amandsberg, Ledeberg, and our famous chocolate, beer, Fields! A holistic, long-term approach to destination planning and management can help destinations on their journey decide where to your... In World War I, the town, this prominent landmark acts as a once-in a lifetime.! 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