These cookies perform functions like remembering presentation options or choices and, in some cases, delivery of web content that based on self-identified area of interests. How to Write a PSA (Public Service Announcement). Saving Lives, Protecting People, Download from the Ad Council (English/Spanish), Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD), National Influenza Vaccination Week (NIVW), U.S. Department of Health & Human Services. You can review and change the way we collect information below. Better yet, there are plenty of 30-second radio ad script examples you can use as a guideline for writing your own ads. And finally, for something a little different, heres a script template for a criminal defense attorney: If you or a loved one is the subject of a police investigation or has been charged with a crime, you have rights. At Pierres Criminal Law Firm our expert criminal defense lawyers will fight tirelessly to protect your good name and future, providing any and every accused with the city of Montreals most aggressive, creative, and compassionate advocacy. CDC FLU 2020-2021 Flu Season (Dr. Liburd), Centers for Disease Control and Prevention. It's where you ask a question or say something interesting that makes listeners want to turn up the volume rather than put your ad on mute. See our guide on the differences between ANRs, RMTs, and PSAs. At MediaTracks, our radio PSA full-service offering includes scripting, production, station targeting, distribution, tracking and reporting to make sure the message gets heard by the widest possible audience. (MP3 | 594 KB), Cooking with Grandma 60 sec. Looking for more info on what is a PSA? 4.75 in. From bringing your message into sharp focus to targeting specific demographics to getting widespread placement, we are here to assist. Unfortunately, not all organizations are able to run PSAs. x 4.75 in. (PDF | 539 KB), Color. This PSA from Business Debtors Anonymous lets business owners know there is assistance available to help guide them through the process of debt relief. Email updates sent monthly. On the other hand, you might find yourself wondering how you can possibly compress your message into a 30-second slot. Join to receive our FREE insights, case studies, trends and more. CDC twenty four seven. A good 30 second PSA contains all the key messages and information laid out in a pleasing, yet succinct manner. Thirty seconds can feel like a long time when writing a script. Give us a call today or visit our website for more information and to see more PSA samples. When writing and producing a PSA, we pay special attention to the demographic you wish to reach, and we distribute the PSA by targeting the stations that are most likely to air your clients message. For years now, myths about childhood immunizations have been spreading on the Internet and social media. (for American Indian/Alaskan Native audiences), Lakota Female media icon[480 KB, 30 sec] This could be a special discount code that is exclusive for radio listeners, or a seasonal sale. x 4.75 in. Listen or download below. Come on down to Pierres Auto Dealership today and explore our latest offers and deals. Dont be afraid to let a second pair of eyes look over your script to find areas that can be trimmed if youre having trouble! With enough news value or community benefit, local radio stations will consider providing coverage. 4.75 in. 4.75 in. PSAs are often used to highlight a community issue and persuade individuals to take action. These cookies may also be used for advertising purposes by these third parties. Finally, close the ad with a strong call to action (CTA). Decibel Media 2022. 4.75 in. The pandemic took a financial toll on businesses all across the nation, leading many into overwhelming debt. It should not include references to any type of commercial sponsor. Tell listeners exactly what you want them to do, be it visiting your store or buying from your website. Know your audience before you begin writing. Successful radio advertising scripts quickly move on to the main pitch. If you use a lot of long words, it might need to be shorter! Think broadcast-style vs. print and youre much of the way there. x 4.75 in. With enough news value or community benefit, local radio stations will consider providing coverage. Your organization can do it, too. Think broadcast-style vs. print and you're much of the way there. The message must be of service to the public in some way and should appeal to the targeted radio stations listening audience. For-profit organizations may opt for an Audio News Release (ANR) if they have information of a public service nature that they want to share. At the same time, its all too easy to end up with a script that is too long for a 30-second slot. See our full guide on what is a Public Service Announcement (PSA). The first step in writing a PSA is drilling down to your key messages. Switch to Chrome, Edge, Firefox or Safari. Immunizations are scientifically proven to be safe and effective, and failure to immunize can harm your children and others. You want to tailor your PSA to your targeted demographic. radio live read scripts for Native American audiences (PDF | 618 KB), Scripts for Cooking with Grandma audio files (PDF | 618 KB), Cooking with Grandma 15 sec. AI voiceovers and other convenient resources make it even easier to turn your script idea into a finished ad. Script PSAs Get your audience involved today. The hook is your chance to catch a listener's attention. Focus on what differentiates your brand from competitors in your niche, be it your pricing, years of experience, or a unique value-adding service that others dont provide. 4.75 in. 4.75 in. If youve ever listened to the radio or watched TV during the holidays, youve undoubtedly heard more than your fair share of these. Finally, it ends with a compelling call to action, for parents to talk to their childrens doctor about immunizations. 4.75 in. You will be subject to the destination website's privacy policy when you follow the link. x 4.75 in. A good rule of thumb is that the average person speaks about two to three words per second. All information these cookies collect is aggregated and therefore anonymous. x 4.75 in. (ANR) if they have information of a public service nature that they want to share. One major advantage of radio PSAs is their relatively low cost to write, produce and distribute in return for the significant media value they deliver. In this post, well cover some basics of writing a 30-second radio spot and provide some examples to help you get started. Twitter: @samhsagov In addition to providing inspiration with our own 30-second radio ad script examples, our innovative platform helps level the playing field for digital ad buyers. Talk to your childs doctor to get the facts about immunizations. Find out what PSA length the station prefers (15 or 30 seconds); format (single or double-spaced); how it should be submitted (via e-mail or regular mail); how much advance notice the station needs; and any other information required. If the listener can answer yes to that initial question, theyre going to be paying close attention to everything else the announcer says. With digital audio platforms and podcasting, your 30-second script can reach a broader audience than ever before. Next, theres the key messages of the PSA that provides the information the organization wanted to convey about vaccinations. (PDF | 388 KB), Color. On the other hand, a serious, gruff voice for the grocery store ad would sound a bit silly. Just go to https://pierresbusiness.com/ to pick out all your favorite products, and well put your order together and have it ready for your arrival. They help us to know which pages are the most and least popular and see how visitors move around the site. Once again, thats Pierres Criminal Law Firm at NUMBER. Spanish language versions can also be produced for the Hispanic community. They Hear You. campaign team at underagedrinking@samhsa.hhs.gov. As with our other script examples, the call to action varies based on what method is most effective for the target audience. Start A Conversation (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm_share", b="https://embed.typeform.com/"; if(!gi.call(d,id)){ js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(), Filed Under: Audio News Releases, Examples, How to, PR Strategy, Public Service Announcements. 4.75 in. Even if the organization or company has a public service message, a PSA is not the answer for them. the entire country. A 30-second radio ad generally includes three main parts: a hook, a pitch (or value proposition), and a call to action. Call NUMBER today for your completely confidential consultation. The radio PSA should be linked to a 501(c)(3) tax-exempt, non-profit organization with local or national recognition. Focus on creating a message that has some community impact and value, then write your script keeping it concise and to the point. (PDF | 623 KB), Color. Avoid broad strokes. While writing a winning radio commercial may feel impossible at times, the good news is that youre hardly the first person to feel this way. Take 3 English [1 MB, 30 sec] Script [18 KB, 1 page] Protect The Circle of Life (for American Indian/Alaskan Native audiences) Lakota - Female [480 KB, 30 sec] Lakota - Male [480 KB, 30 sec] Navajo - Female [480 KB, 30 sec] Navajo - Male [480 KB, 30 sec] Yupik - Female [737 KB, 30 sec] Yupik - Male Elder [737 KB, 30 sec] Serious Protection Youll learn about the latest breakthroughs and emerging treatments presented by leading experts in the field. Thirty seconds is the sweet spot in radio advertising: Its long enough to develop a clear theme or story that listeners will remember but not so long that theyll start to tune out halfway through. What is a Public Service Announcement (PSA). options (ZIP | 2.1 MB), "We Do Hear You" (alternate version) 30 sec. 4.75 in. This means that in 30 seconds they can speak about 90 words. Length: 30 Seconds | Listen Length: 15 Seconds | Listen Support Someone You Love Length: 30 Seconds | Listen It's a Crime Length: 30 Seconds | Listen RAINN would like to extend special thanks to RAINN supporter Gary Tharp for the recording and editing of these audio PSAs. Heres a sample script for an auto dealership: Looking for a used car in Montreal? TV stations can download the PSAs directly from ExtremeReach, NAB Public Service or PSA Digital. 4.75 in. (PDF | 206 KB), Color. to qualify for PSAs. x 4.75 in. If the PSA is meant to create awareness for your organization and the community benefit it provides, then you may need to focus on a single topic. (PDF | 276 KB), Color. Look at the first sentence a very strong hook. While buying radio spots at a competitive price is key to launching your campaign, you cant forget that the writing needs just as much attention. x 4.75 in. Unfortunately, not all organizations are able to run PSAs. The only types of organizations that are eligible for PSAs are governmental agencies, civic groups, voluntary organizations, and non-profits. The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. SAMHSA's mission is to lead public health and service delivery efforts that promote mental health, prevent substance misuse, and provide treatments and supports to foster recovery while ensuring equitable access and better outcomes. 2250 E. Devon Avenue, Suite 150 Des Plaines, IL 60018, Copyright 2022 MediaTracks Communications | All Rights Reserved | Website by AdeptPlus. 30 Second PSA Examples Putting a public service announcement (PSA) together doesn't have to be a difficult or complex process. live read radio scripts in English and Spanish (Descargar Scripts radio en vivo) (DOCX | 49 KB), 15 sec. responsible for scheduling PSAs. (PDF | 484 KB), Color. x 4.75 in. Whether choosing an AI voice or a professional voice actor, make sure the delivery matches the script. 4.75 in. Listen to the example of the Radio Public Service Announcement we created for the USDA. With Decibel, you can get competitive placements that help you reach your target audience. (MP3 | 594 KB), Color. All delivered straight to your inbox. 4.75 in. Radio PSAs can be produced in 10-, 15-, 30-, and 60-second versions, and are provided to stations both in prerecorded and scripted versions, the latter of which is used for live reads, to offer maximum flexibility and increase the likelihood of usage. PSA Script Template Radio Announcement Script 30 Second PSA Examples 30 Public Service announcement Scripting template May 1st, 2019 - Public Service announcement Scripting template You can use this A 30-second radio ad generally includes three main parts: a hook, a pitch (or value proposition), and a call to action. 4.75 in. (PDF | 356 KB), Color. Safety First 30-Second PSA 374,364 views Jul 6, 2018 75 Dislike Share Save PestWorld 6.08K subscribers Watch the 30-second version of our 2018 public service announcement (PSA) that. Around 5 to 7 key aspects tend to work best but keep them concise. Have a question about government service? Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. (MP3 | 702 KB), Talk. media@samhsa.hhs.gov2402762130 (press 4). While this free airtime factor might seem appealing, acquiring it means crafting and producing a compelling message, then targeting the most appropriate radio stations for distribution. Hopefully these 30-second radio ad script examples are already giving you some inspiration for writing your own ad copy. They can convey information, create awareness, offer assistance or encourage a change in behavior. x 4.75 in. Join to receive our FREE insights, case studies, trends and more. Once your script is complete, record it and distribute it to the key stations in your targeted area. and 30 sec. You dont necessarily have to include every possible detail about your product or service, either. Outdated or wrong information can damage your organizations credibility. In addition to including details of what will happen at the conference, this PSA also includes the day, date, time, and location of the event as well as a website that offers even more information. Some TV and radio stations also offer PSA submission details on their websites. Order online today at https://pierresbusiness.com/. This example jumps straight into a new value proposition for the business. 4.75 in. The tone is also notably different from the previous ads, with a more serious feel that is more appropriate for a criminal defense attorney. Spanish language versions can also be produced for the Hispanic community. For a short radio spot, it's hard to tell what to include and what to leave out. x 4.75 in. Writing and recording a jingle can be tough, and you want to have enough time for your voiceover. 5600 Fishers Lane, Rockville, MD 20857 Our PSA service includes scripting, production, station targeting, distribution, tracking and reporting. (PDF | 390 KB), Color. 4.75 in. Yupik Male Elder media icon[757 KB, 30 sec], Download from the Ad Council (English/Spanish)external icon. (MP3 | 705 KB), Keeping Our Kids Safe" 60 sec. This next 30 second PSA example from the Leukemia Research Foundation announces an upcoming conference, encouraging people to attend: If you or a loved one is living with leukemia, lymphoma, multiple myeloma, or MDS, dont miss the 15th annual Treatment Options for Blood Cancer Patients conference on Saturday morning, May 11, at the Hyatt Regency in Lisle. Provide clear, specific instructions. We track which stations air your PSA and provide you with verified audience numbers in a final report. The free Treatment Options Conference is presented by the Leukemia Research Foundation and includes breakfast and lunch. The message should be powerful and deliver a clearly defined call-to-action based on what the non-profit organization is providing or the help theyre seeking from the listening audience. These two audio Public Service Announcements are ready for distribution to radio stations, via the internet and anywhere audio mp3 files can be played for the public. Do you have questions about writing a PSA? SAMHSA Blog. You can keep yourself on track by reading your script out loud and timing yourself so you can know how much to add or cut. Fortunately, weve got you covered with several sample scripts. (PDF | 273 KB), Color. Radio PSAs can be produced in 10-, 15-, 30-, and 60-second versions, and are provided to stations both in prerecorded and scripted versions, the latter of which is used for live reads, to offer maximum flexibility and increase the likelihood of usage. By clicking Subscribe youll receive occasional emails form Decibel.You always have the choice to adjust your interest settings or unsubscribe. No-hassle unsubscribe. Use this helpful checklist when you sit down to write your 30 second PSA. (PDF | 403 KB), Color. Don't worry these 30-second radio ad script examples should inspire you. This is where you present your product or service and quickly explain why listeners should choose it. By Your Side: 60 secondDownload the: 60-second PSA (MP4 | 58.9 MB)Download the: 60-second PSA (WMV | 50.4 MB), By Your Side: 30 secondDownload the: 30-second PSA (MP4 | 30 MB)Download the: 30-second PSA (WMV | 22.1 MB), Choices: 60 secondDownload the: 60-second PSA (MP4 | 58.8 MB)Download the: 60-second PSA (WMV | 28.9 MB), Choices: 30 secondDownload the: 30-second PSA (MP4 | 29.7 MB)Download the: 30-second PSA (WMV | 15.3 MB), Clouded (Vaping): 60 secondDownload the: 60-second PSA (MP4 | 57.2 MB)Download the: 60-second PSA (WMV | 22.9 MB), Clouded (Vaping): 30 secondDownload the: 30-second PSA (MP4 | 29.7 MB)Download the: 30-second PSA (WMV | 11.9 MB), Helping a Friend: 60 secondDownload the: 60-second PSA (MP4 | 58.7 MB)Download the: 60-second PSA (WMV | 25 MB), Helping a Friend: 30 secondDownload the: 30-second PSA (MP4 | 29.9 MB)Download the: 30-second PSA (WMV | 13.4 MB), The Incident (Student Assistance): 60 secondDownload the: 60-second PSA (MP4 | 58.7 MB)Download the: 60-second PSA (WMV | 25.5 MB), The Incident (Student Assistance): 30 secondDownload the: 30-second PSA (MP4 | 30 MB)Download the: 30-second PSA (WMV | 13.6 MB), "Keeping Our Kids Safe": 60 secondDownload the: 60 second PSA (MP4 | 58.3 MB)Download the: 60 second PSA (WMV | 36.9 MB), "Keeping Our Kids Safe": 30 secondDownload the: 30 second PSA (MP4 | 30.1 MB)Download the: 30 second PSA (WMV | 20.8 MB), "Reminiscing": 60 secondDownload the: 60 second PSA (MP4 | 59.4 MB)Download the: 60 second PSA (WMV | 25.9 MB), "Reminiscing": 30 secondDownload the: 30 second PSA (MP4 | 30.2 MB)Download the: 30 second PSA (WMV | 13.5 MB), "We Do Hear You": 60 secondDownload the: 60 second PSA (MP4 | 59.4 MB)Download the: 60 second PSA (WMV | 28.2 MB), "We Do Hear You": 30 secondDownload the: 30 second PSA (MP4 | 30.2 MB)Download the: 30 second PSA (WMV | 15.5 MB), "Dads": 60 secondDownload the: 60 second PSA (MP4 | 62 MB)Download the: 60 second PSA (WMV | 58 MB), "Dads": 30 secondDownload the: 30 second PSA (MP4 | 60 MB)Download the: 30 second PSA (WMV | 12.3 MB), "Hora de Cenar" (In Spanish): 60 secondDownload the: 60 second PSA (MP4 | 36.8 MB)Download the: 60 second PSA (WMV | 33.7 MB), "Hora de Cenar" (In Spanish): 30 secondDownload the: 30 second PSA (MP4 | 18.4 MB)Download the: 30 second PSA (WMV | 16.1 MB). (PDF | 295 KB), Color. They Hear You. e-newsletter, Talk with your kids about alcohol and other drugs using our five conversation goals (PDF | 9.8 MB), Download our Campaign Implementation Guide (PDF | 925 KB). So how do you know that your ad is going to fill a full 30 seconds? 4.75 in. If you are managing public relations outreach for a non-profit organization, one of the most effective communication opportunities available is the radio PSA, or Public Service Announcement. The only types of organizations that are eligible for PSAs are governmental agencies, civic groups, voluntary organizations, and non-profits. (PDF | 488 KB), Color. Accuracy is vital. Our experts will help you write, produce and distribute a PSA that will grab your audiences attention and get results. Get started today to start making your campaign a reality! The ad then differentiates the business by highlighting the dealerships wide selection, quality vehicles and services, and affordable financing. Even if the organization or company has a public service message, a PSA is not the answer for them. Youll need a strong hook at the opening and a compelling call to action at the end. Thats right: its the fastest, simplest and easiest in curbside pick-up. (PDF | 398 KB), Color. Our half hour public affairs shows are available on a short-term basis. (for American Indian/Alaskan Native audiences), Yupik Female media icon[737 KB, 30 sec]

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